|#1: THE MOST EFFECTIVE WAYS TO ATTRACT BUYERS TO YOUR HOME.|
YOU'VE GOT TO GET THEM IN! The National Association of Realtors conducted a study to see what works and what doesn’t in getting people to notice your home. The surprising part of the study revealed that the techniques that worked actually cost very little money. The ideas that didn’t work were the ones that you would think that were effective- like Sunday morning newspaper advertising, radio, TV, billboards, etc. What was most effective was good looking signage, a broker’s network of associates, prospects, open houses and HARD WORK!
#2: GETTING TOP DOLLAR IN TODAY’S MARKET.
YOU'RE IN A BEAUTY CONTEST! Always start with a fresh coat of paint on the front door/trim and interior walls. You come closer to getting your money back with paint and landscaping than anything else. Eliminate clutter. It’s easier to dream when there’s less to see. We have a team that will take care of furniture and accessory arrangement. Call for more details!
#3: KNOW YOUR LEGAL OBLIGATIONS WHEN SELLING YOUR HOME AND MINIMIZE YOUR RISK.
TELL THE TRUTH!! There have been more lawsuits because of Seller’s lying "just a little" on material defects that they know about their house, but did not disclose to the buyer. Realtors have access to all the forms you need to enjoy a problem free transaction. Don’t hide problems. If buyers find them during inspections, they’ll know you’ve lied. If they find your problems afterwards, you lose in court!!
#4: HOW YOU SHOULD APPROACH SELLING YOUR HOME AND CURRENT HOME SELLING STRATEGIES.
KEEP IT SIMPLE! When there is less to look at, it is easier to make a decision. Think about when you last bought a car or jewelry. Smart retailers keep the clutter down and the buying environment pleasant. Don’t underestimate the power of the smell of cookies or scented candles, background music and alternate lighting. In one simple statement: SELL THE DREAM!!
#5: HOW MUCH YOU SHOULD SPEND AND HOW YOU SHOULD SPEND IT BEFORE SELLING YOUR HOME.
WHERE YOU SPEND YOUR MONEY IS IMPORTANT! Try to keep your improvements to cosmetic upgrades unless there are glaring capital improvements to be made. Paint and landscaping dollars spent will almost always be returned to you in the form of a higher sales price or a quicker sale. Additionally, new light switch covers, re-grouting tile surfaces, buffing or refinishing hardwoods and removing wallpaper are other great ideas. Concentrate on the icing, not the cake!!!
#6: THE IMPORTANCE OF REAL ESTATE MARKET CONDITIONS.
KNOW THE MARKET! A home's worth is a combination of 3 things: 1) what the seller will sell for 2) what the buyer will pay AND 3) what the appraiser values the property at. Many a sale has been derailed due to homes not appraising and disputes over value are not settled. A home that's priced well in our current market that also shows well, when properly marketed, WILL bring in the buyers. Its at this time that the buyers will determine value. Market "Absorption Rates" and "Supply and Demand" will play a tremendous role in how these buyers then react to the current marketplace. Our job is to make sure you are in the BEST position to attract those buyers AND satisfy the appraisers - a delicate balance for sure!
#7: USING A REALTOR & HOW TO CHOOSE ONE.
HIRE A PROFESSIONAL! There is great value in using a Realtor and I’ve seen limited success at doing it yourself. The problems arise in coordination, what you say & when, disclosure and solving Buyer’s inspection issues - All are possible legal entanglements for the Seller or, even worse, not selling your home. We have A Seller’s Report that has 15 questions you should ask every Realtor you interview. We’ll mail one to you. No obligation!!!
#8: SELLING YOUR HOME WITHIN THE FIRST 60 DAYS
FIRST IMPRESSIONS COUNT! Buyers are in your house for only about 15 - 20 minutes. Do everything you can for a memorable impression, so they come back for a second look. People remember landscaping, so go buy some seasonal color. Mow and edge frequently. That’s the last thing they see when they leave too! Paint is cheap. Buy neutral (no crimson red, etc.). If you must upgrade, start in the bathrooms and kitchen with the plumbing and light fixtures. Only when you stir the emotion in a prospective buyer, will you see a purchase offer. Again, seek out the help of professionals who make their living selling, decorating or designing homes!
#9: THE KEYS TO MULTIPLE CONTRACTS AND A QUICK SALE
CREATE URGENCY. This is such an important ingredient in the sales process, it can't be underestimated. Car dealers create urgency by showing a limited number of the best selling cars. Doctors create urgency by giving you the bad news quickly. Retailers do it by having a "1-day" sale.......Better hurry why they last! In real estate, where you have an abundance of rooftops, generating visible traffic creates that urgency. The best way to do it is with open houses and signage. With directional signs that point to your property and open houses, prospective buyers bump into other prospective buyers. Warren Buffet mentions the "herd mentality" ... people do things that tend to "run with the pack". In this case, when one buyer shows interest, someone else wants to beat them to it!
#10: THE IMPORTANCE OF GETTING YOUR HOME INTO SHOWING SHAPE
READY - SET - SHOW! This really falls in the category of fine-tuning. After the walls have been painted, the hardwoods refinished, carpets cleaned, etc., time should be spent on setting the stage for the perfect showing - EVERY TIME! Your efforts should be directed on appealing to your buyer's five senses. SMELL-Cookies or bread in the oven, candles or potpourri. TASTE-If it's a hot day - make some lemonade or have some of those cookies for your buyers. SIGHT-You should have taken care of this before now. HEARING-Always have some soft background music playing. TOUCH-All wood surfaces should be polished; no dust and always have your best pillows, linens and furniture displayed. Buyers are in your house for only a short period of time. The message you want to convey is that you want them to love your home as much as you do.
Ultimately, STRATEGY IS EVERYTHING. It's important to note that we don't sell our homes the way we live in them. Selling can be stressful, so who wants to do it day in, and day out, making the bed, keeping everything perfect?? The answer? You want to PRICE IT RIGHT, PREP IT RIGHT, MARKET IT RIGHT, TIME IT RIGHT, SHOW IT RIGHT to ultimately SELL IT QUICKLY for the MOST MONEY POSSIBLE. Time is NEVER on the side of home for sale that sits on the market. The LONGER it sits, the LESS chance you'll get your price. Buyers will think there's something wrong, and no buyer wants to then be the ONLY offer. There's that herd mentality again - people feel more secure in making decisions that others will also agree on. Contact The Dachisen Group to help you get started the RIGHT WAY! 908.256.0508 [email protected]